How to build a bullet-proof marketing strategy by UBER - Brasov

NRCC is happy to launch a new series of events under a new concept: NRCC University for Start-Ups & Entrepreneurs, project aimed to actively contribute to the development of the entrepreneurial environment in Romania. 

Renowned internationally for its open culture and emphasis on entrepreneurship and innovation, the Netherlands is home to a vibrant, collaborative startup ecosystem. In fact, the Netherlands ranks No. 1 in the European Union for its startup business climate, according to the European Digital Forum’s 2016 Startup Nation Scoreboard and No. 5 in the EU on the 2016 European Innovation Scorecard.  In the same time, Romania’s business landscape is changing, signalling the start of a new era of innovation, offering a fertile land for start-ups development. Therefore, NRCC's new mission for supporting Romanian start-ups & entrepreneurial initiatives came like a natural thing to.

We will start by focusing on Brasov city and surroundings, area where we have we discovered lots of potential, but also excellent premises for future cooperation with actors coming from the public, academic and NGO sectors. Starting with February, NRCC will organize useful interactive „HOW TO..” presentations, on topics of great interest for startups, provided by companies with a strong expertise in the targeted field.

The 1st presentation will be about Marketing and our guest speaker is Irina Scarlat, Marketing Manager, Uber Romania, an international start-up that uses technology to give people what they want, when they want.

The event will take place at Kronwell hotel, from 17:30, with a Welcome & Registration 30 minutes session. The presentation is followed by a Cocktail Drink, offering the chance for making new business connections and sharing ideas. 

On behalf NRCC, present at the event will be: Mr. Bas van Hese (NRCC President and Country Manager Fokker Engineering Romania, Dutch company, leading global aerospace specialist – interview with Bas here ), Mr. Herman Wierenga (Board Member & Managing Director Ortec CEE, one of the biggest Dutch IT companies in Romania -  read interview with Herman here ), Philip Aarsman (Managing Director, Business Lease Romania, leader Task Force Transport & Logistics) and Mr. Maurits Dohmen (NRCC Executive Director). 

Free access for NRCC members; 120 lei for external companies.
Register at info@nrcc.ro, until 1st of February.

Special Incentive for the participants at the event! 
Uber to NRCC-Start-Me-Up and enjoy a safe, convenient and confortable ride to the destination! Haven't tried Uber before? Your first ride is free, up to 25 RON. Signup on Uber.com/App, apply the NRCCStartMeUp promo code and request a ride!

Media partners: Transilvania Business, Iubim Brasovul

ABOUT UBER
Uber’s mission is to make transportation as reliable as running water -- everywhere, for everyone. The app was created in 2009 to solve a simple problem - how do you get a ride at the touch of a button? Six years and over a billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars. Uber is now operational in 4 Romanian cities: Bucharest, Cluj, Timisoara, and Brasov.
 

ABOUT THE SPEAKER
Passionate about communication, startups, and technology, Irina Scarlat does the marketing magic for Uber and leads the marketing efforts in Romania. Before joining the Uber power team, Irina was the Chief Marketing Officer of How to Web, the most important tech conference in South Eastern Europe, and TechHub Bucharest, co-working space and meeting place for the Bucharest tech community.

Entrepreneur at heart, she had her own communication agency for tech startups, as well as Akcees, an NGO whose purpose was to educate new generations of young entrepreneurs for Romania. She lived in 7 cities all around the world and mentored hundreds of tech startups.