Thu | 26.10.2017
“Creativity and technology in the broadest possible cooperation on the scene of the biggest event of the year in marketing and communication, in Romania.
Five's in charge with the technical side in the two inspirational days: The IAA Global Conference, organized under the umbrella "Creativity can change the world" within the Romanian Opera.
Through the set-up, Five's has demonstrated that it can harmonize those two components and within the new AV technologies it has made it possible to communicate the ambitious vision of many present guests about what innovation and future communication means through devices connected to the environment, ready to change how we relate to the world around us.
At the IAA Global Conference, leaders of the marketing, communication and technology industry have inspired the audience:
Robbie Douek, Vice President The Walt Disney Company; Jacelyn Swenson of IBM; Shun Matsuzaka, founder of McCann Millennials; Elena Kudryashova, Vice President P & G South Eastern Europe; Adrian Botan, Global Executive Creative Director McCann Worldgroup; Mihai Bârsan, VP Marketing Ursus Breweries; Bechara Mouzannar, CCO Publicis Communications MEA; Loredana Padurean, Associate Dean at the Asia School of Business; David Slocum, professor and faculty director at the Berlin School of Creative Leadership; Cristian Hatu, Center for Assessment and Educational Analysis; James Murhpy, co-founder of Adam & Eve DDB, by Deirdre McGlashan; Valer Hancas, VP Global Compact Network Romania.
The conference ended with the much-anticipated moment with Steve Wozniak, Apple's co-founder and personal computer inventor, alongside Tom Standage, Deputy Editor The Economist.